One of the incidental benefits of working at a creative company, compared to the government and government contracting places I used to work at is that everything they do is much more … well, creative.
In the past, the community outreach portions of the websites I used to webmaster were filled w/ stories of our company’s involvement in the Susan G Komen breast cancer awareness walks, or fund raisers for the Combined Federal Campaign. While those are both admirable causes, they left me feeling detached from them because of their grand scale. As a single person, it was difficult to feel the impact you were making.
At the company I’m at right now, we’re scheduled to clean up a local street near us that’s primarily full of local businesses and a sprinkling of residents. I drive on the road every day both to and from work, and seeing the trash removed will be a definite, visible improvement.
What’s remarkable about this is the manner in which the effort is being marketed, internally. There are some really nicely done flyers being distributed via email, and then there’s the image I’ve included in this post: a balled up piece of “trash” that is the printed out flyer.
Clever. Fun. Inspiring.
I love it.
(I will, regrettably, be at an event w/ five of my boys.)